CLIENT
Alice Feiring, the world’s foremost expert on natural wines, is author of books including Naked Wine and recipient of the James Beard, Louis Roederer, and Gourmand writing awards.
SERVICES
Branding, Website Design and Development, eCommerce Integration
THE CHALLENGE
To bring Alice’s encyclopedic knowledge to a bigger subscriber base
The Feiring Line, Alice’s subscription-based newsletter, had been available only as a bi-monthly downloadable PDF, so past content was inaccessible. It was time to build a robust new platform that could help Alice reach the growing numbers of natural wine enthusiasts and increase subscription revenue.
OUR SOLUTION
The go-to resource for information about natural wines
We re-imagined The Feiring Line as a new digital platform with content updated bi-weekly, a cleaner interface, increased functionality, and, most important, an intuitive search function. Now subscribers get access to new monthly newsletters plus the ability to search through Alice’s archive of restaurant and travel reviews, vintner profiles, and wine recommendations by issue, grape, technical term, and other factors.
Content updated bi-weekly increases user engagement.
Content updated bi-weekly increases user engagement.
Results can be filtered by categories like grape, region, and agriculture.
Results can be filtered by categories like grape, region, and agriculture.
People worldwide turn to Alice for insights.
To make Alice’s extensive knowledge about natural wines instantly available to subscribers, we built a content management system capable of storing, tagging, and delivering it in useful ways. For example, results are organized according to categories such as “The Wine Recs,” “Higher Ed,” and “Where to Eat and Drink.”
And while the design is professional, the site maintains Alice’s lighthearted approach to wine and life.
Access to Issue Archives makes subscriptions more valuable.
Access to Issue Archives makes subscriptions more valuable.
Combined paywall/call to action gives a taste of Alice’s content and encourages subscribing.
Combined paywall/call to action gives a taste of Alice’s content and encourages subscribing.
Thoughtfully organized results help users explore content.
Thoughtfully organized results help users explore content.
ondesign was brilliant with The Feiring Line’s site design, helping out on my business strategy, and working through the technical details that made it all work beautifully.
Let’s make something together.
