CLIENT
AeroFarms is transforming agriculture by producing delicious, nutritious Dream Greens in environmentally responsible indoor farms without sunlight or soil.
SERVICES
Content Strategy and Website Design
THE CHALLENGE
Establish a foundation for long-term consumer engagement
A farm that grows plants without sunshine or soil is different. AeroFarms needed a website to introduce their new Dream Greens brand in a friendly way, explain the science behind their products, and become the base on which to build a loyal community of both consumers and wholesalers.
Style tile options catalyzed conversations and helped us efficiently build the new brand’s visual identity.
Style tile options catalyzed conversations and helped us efficiently build the new brand’s visual identity.
OUR SOLUTION
A site that embodies the Dream Greens difference
We designed a highly interactive, dynamic site that deftly explains the science behind Dream Greens, emphasizes their quality and flavor, and involves users with the brand and its mission through a robust, customizable community area.
We made the visuals fresh and inviting, with playful graphics, scroll animations, easy-to-read product displays, and scientific information presented with a light touch.
White space, a font with personality, and short copy blocks make the science easy to understand.
White space, a font with personality, and short copy blocks make the science easy to understand.
Product pages feature robust content but remain clean.
Product pages feature robust content but remain clean.
Educating about healthy food
Dream Greens’ mission is not only to teach about its new way to farm, but to inform people about healthy food. So we filled the Community section of the site with rich content including recipes, brand news, and information about health and the environment. Because there’s so much content, we organized it by categories so people could easily find what they’re looking for.
Community is a hub for recipes, health information, and press and social media posts.
Community is a hub for recipes, health information, and press and social media posts.
Recipes section has a mobile-friendly ingredient checklist for shopping.
Recipes section has a mobile-friendly ingredient checklist for shopping.
Users submit their own Dream Green recipes through an easy form.
Users submit their own Dream Green recipes through an easy form.
This project was produced in collaboration with Van West Media.
It’s a real delight designing for companies that not only produce great tasting food, but also will help revolutionize the way we grow our food in the future.
Let’s make something together.
