CLIENT
The Center for Disaster Philanthropy is an online resource that seeks to help donors make effective disaster-related giving decisions through education, funding opportunities, and strategic guidance.
SERVICES
Strategy, Branding, Information Architecture, Website Design and Development
WEBSITE REDESIGN
Highlighting the most pressing issues and disasters
The Center for Disaster Philanthropy’s website was in a need of a complete reorganization and redesign in order to engender more thoughtful giving decisions and maximize the impact of every dollar donated.
Because the old site had outgrown its original navigation structure, we took it down to the studs. Then from information architecture to overall design, we rebuilt it. We introduced intuition to information-finding, elevated content management with cutting-edge functionality, CRM integration, and increased user engagement through vivid design.
Well-organized indices of current and past disasters and easily accessible donate pages take the user seamlessly from information to action.
Well-organized indices of current and past disasters and easily accessible donate pages take the user seamlessly from information to action.
A table of contents that is always at hand to take the user where they want to go.
A table of contents that is always at hand to take the user where they want to go.
Snippets of text are easily shareable through Twitter or email.
Snippets of text are easily shareable through Twitter or email.
We conceived Disaster Mode, a temporary homepage that shines a light on an ongoing disaster. When disaster strikes, the homepage transforms into a repository of focused articles and information about that disaster in order to heighten awareness and funnel giving interest towards it.
Disaster Mode is activated through a simple check box in the back end.
Disaster Mode is activated through a simple check box in the back end.
THE DISASTER PHILANTHROPY PLAYBOOK
Helping communities everywhere prepare for and respond to disaster
We designed and built the online Disaster Philanthropy Playbook with clarity and simplicity as our main priorities. A series of innovative tools make it easy for any user to find, organize, and activate the most relevant information for their communities – even in an emergency.
The Playbook tells the story of disaster response and recovery through practical strategies.
The Playbook tells the story of disaster response and recovery through practical strategies.
The helpful user experience begins with “How to Use the Playbook,” in which a series of instructional popups explain site features and guide users through the creation of a customized “My Playbook” that can serve as a ready-made resource for their communities.
An instructional guide gets new users up to speed quickly.
An instructional guide gets new users up to speed quickly.
Users click to compile “My Playbook,” which is easy to access and share.
Users click to compile “My Playbook,” which is easy to access and share.
We organized content intuitively around issues such as Housing, Communication Networks, and Education. Since disasters require teamwork, we included a section on collaboration. And to educate and inspire, we provided a series of grantmakers’ true impact stories.
When disaster does strike, “Playbook Now” appears automatically and provides links to a curated page with articles and resources so people rushing to react have quick access to crucial information.
Tooltips explain terms, acronyms, and organizations that may be new to users.
Tooltips explain terms, acronyms, and organizations that may be new to users.
Playbook Now directs users to a curated page of resources about current disasters.
Playbook Now directs users to a curated page of resources about current disasters.
With a determined focus and a process-oriented approach, the ondesign team helped us realize a new vision for our site.
Let’s make something together.
