Boosted by support from an impressive roster of public and private partners, the Hope SF initiative is positively transforming long-distressed public housing sites. The $2 billion project is creating vibrant, mixed-income communities that feature affordable rental units, first-time homebuyer opportunities, market-rate homes, parks, playgrounds, and community centers.
While the original HOPE SF website was filled with comprehensive content about the organization’s critically important efforts, the work it performs for the residents of San Francisco just wasn’t being properly communicated.
In assessing the previous site’s ineffective design, we uncovered two main challenges: lack of clarity and non-intuitive navigation. Working closely with HOPE SF, its multiple partners, and a diversity of decision makers, we re-imagined, crafted, and built a tightly focused and user-friendly website. Highly intuitive navigation now leads to clearly defined pathways, where users can find engaging news and relevant information about each of the four San Francisco neighborhoods that HOPE SF is so ably transforming. The new site raises the organization’s profile and easily communicates its mission. Check it out here.
On Design unpacked an incredible amount of background information from our multiple partners and stakeholders—and then repackaged it with intelligence, lucidity, and high-impact aesthetics. The newly designed HOPE SF site clearly communicates our goals and the impact we’re having on people’s lives in southeastern San Francisco’s neighborhoods. No surprise our new website is receiving rave reviews from everyone involved.
Ellie Rossiter
Director, The Partnership for HOPE SF
San Francisco Foundation
Services
Information Architecture
Website Design and WordPress Development
Information Graphics
Design based on established Brand Guidelines
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