CLIENT
Offering finely crafted lighting created by the world’s most beloved designers, FLOS has revolutionized the art of lighting by honoring tradition while embracing innovation.
SERVICES
Brand Alignment Strategy, Information Architecture, Website Design and Development
THE CHALLENGE
To stop the decline in sales caused by poor website performance
An ecommerce site for lighting industry professionals, FLOS Architectural has to provide them with the detailed specs they need to make purchase decisions. On the old site, specs weren’t downloading properly, so designers couldn’t find what they were looking for. Complaints to customer care were on the rise, which increased costs for FLOS even as they lost sales.
Sleek hover effects let users quickly find sub-levels or explore categories.
Sleek hover effects let users quickly find sub-levels or explore categories.
OUR SOLUTION
A site that’s beautiful in form and function
We streamlined the site’s information architecture, reducing the number of clicks to product pages, and designed a clean modern look that reflects FLOS’s high aesthetic standards.
Because FLOS’s product lines use a variety of spec sheets populated by different data sets, the complex flow of information on the site has to work flawlessly. So we incorporated a new content management system and designed a data merge process to ensure the accurate output of specs and other key data from FLOS’s raw files to the varied spec sheet formats.
Finally, to prepare for future expansion and flexibility, we built a platform that allows new product lines to be seamlessly uploaded to the site using the CMS.
Clear yet detailed product grids make the user experience more efficient.
Clear yet detailed product grids make the user experience more efficient.
We interviewed lighting designers to determine how to present specs most effectively.
We interviewed lighting designers to determine how to present specs most effectively.
Our site is complex, but ondesign‘s technical knowledge, design skills, and attention to detail produced a site that matches our high standards.
Let’s make something together.
