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Visual Identity: Loews Hotels

Brand Identity System  

Property Logomark

Property Logomark

From consumer brochures to meeting planner sales materials to direct mail and in-room amenities, we redefined the Loews Hotels brand with an individualized and consistent visual approach to each of the company/s properties. We created a consistent “visual voice” for the core brand while allowing key imaging elements and components to define the distinct personality of each property.