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On Design Team

Julie Kang, Senior Designer

Julie graduated with a BFA in Art from the University of Florida with a concentration in Printmaking. Her fine arts background inspires her design aesthetic, evidenced by her freelance work for numerous restaurants including Soobak, Momoyaki, and other small businesses in her hometown of Tampa.

During 2010-2011 she traveled to Japan, Cambodia, and South Korea, where she had opportunities to undertake several unique design projects for Gyeonggi English Village, Groupon Korea, and EBS Radio.

Her recent work with our firm includes design projects for LEAP Media, The Foundation Center, Nucleus Research, Municipal Arts Society of New York City (MAS), FLOS Lighting, American Museum of Natural History, LEAP Marketing, Rebuilding Together, Stand-Up NY, Golden Door Spa, and Twinparks Montessori Schools.

NIña Cayaban, Senior Designer

Since graduating from Parsons the New School for Design, Niña has worked for several distinguished graphic design firms, and has been involved in projects with the New York City Ballet, MoMA, Betsey Johnson, Aether Apparel, Canon, Morgan Stanley, and the AIGA. During her time at Carbone Smolan Agency, she designed the 40th Anniversary packet for the Edward Hopper House Art Center, and was an integral part of the design team that created the wayfinding system for the Museum of the Built Environment in Saudi Arabia.

At On Design, Niña has been creating notable work for the Center for Disaster Philanthropy, Dream Greens, Crosstex,
Laurel Hill Foods, The Daten Group, Douglas Elliman RealEstate, SSRGA Law Firm, Lukas Lighting, Rockefeller Brothers Fund, John Apel Jewelry, and the Foundation Center.

Niña lives in the East Village and enjoys an idyllic 25-block frolic to the office everyday.

Peter Rogovin, Strategy Director

Peter is Managing director of Nextlevel SMG an On Design affiliate, also functions as On Design's strategy director. Peter brings over 14 years of experience in brand and business strategy, marketing and finance as an affiliate of On Design. He has consulted to leading companies in many industries — including consumer products, appliances, space operations, financial services, medical products and electric utilities — to help build and enhance leadership brands. Office TableHe has also consulted to many not-for-profit organizations, including museums, service organizations and professional associations.

Prior to working with On Design, Peter was a Director with Vivaldi Partners, a NY-based brand strategy consultancy, where he headed the Not-for-Profit practice area. Before joining Vivaldi, Peter was a Vice President and Brand Manager at Starwood Hotels and Resorts, where he managed Starwood’s fastest growing brand, Four Points by Sheraton. Before taking on the Four Points role, he was the Global Director of Marketing for Westin Hotels & Resorts. Both brands were recognized by Business Travel News as the top brands in their respective categories.

Peter has worked as a strategy consultant for over 9 years, including five years at CSC Index, the Cambridge-based global consultancy that pioneered business reengineering. Peter also worked in finance and strategic planning at Walt Disney Consumer Products and in corporate finance and investment banking with J.P. Morgan Chase, and ran his own strategic marketing consultancy, which specialized in travel and cultural tourism.

Nancy Garfinkel, Writer

A creative consultant, writer, editor, and a developer of messaging platforms, Nancy Garfinkel has partnered with On Design in developing communications programs and projects for a wide variety of corporate, commercial, and not-for-profit clients. Recent assignments have included annual reports, Web sites, branding strategy, company and product naming, video scripts, publications, product promotions, business development brochures, advertising campaigns, magazine features, technical reports, fund-raising materials, and speeches.

She has taught literature, writing, and business writing at the University at Buffalo of the State University of New York, Pace University, and LaGuardia Community College, respectively.

Nancy holds a Ph.D. in English and American literature.