Helping a Grantmaking Institution Achieve Social Impact

Rockefeller Brothers Fund

CLIENT

The Rockefeller Brothers Fund is a private, family foundation helping to advance social change that contributes to a more just, sustainable, and peaceful world.

SERVICES

Information Architecture, Website Design, Print Design, Exhibition Design, Branding

We help the Rockefeller Brothers Fund maintain consistency in its brand while bringing flexibility to its website to optimize performance for users and more accurately reflect the Fund’s varied program areas.

BRANDING AND WEBSITE

Creating communications that support the Fund’s efforts

We developed a visual identity that keeps attention on the Fund’s efforts to make a real and lasting impact. And we designed the Fund’s website to align with the updated brand identity. We re-engineered the home page to feature six easy-to-navigate programmatic sections, each of which links to detailed information about the Fund’s grantmaking and initiatives throughout the world.

We brought consistency to print and online materials.

We brought consistency to print and online materials.

Grants Search now offers more thorough results in less time.

Grants Search now offers more thorough results in less time.

We highlighted the six programmatic sections that are the focus of the Fund’s work.

We highlighted the six programmatic sections that are the focus of the Fund’s work.

THE 75TH ANNIVERSARY TIMELINE

Chronicling 75 years of engaged philanthropy through interactive storytelling

To mark the Fund’s 75th anniversary, we created an interactive timeline to organize the enormous body of the Fund’s work through three main tracks: institutional milestones, world events, and the Fund’s Programmatic highlights.

Given the quantity and complexity of content, we focused on simplifying navigation through intuitive cues and offering users opportunities to dive deeper into any information through the Fund’s Oral history project.

For the opening anniversary event, we designed a series of display panels, each highlighting one programmatic focus, and a commemorative brochure for attendees.

A timeline focused on institutional milestones, world events, and programmatic highlights.

Informational panels showcased programmatic focus points.

A special anniversary brochure and materials commemorate the event.

We have worked together with ondesign for all of our design needs for many years. They have taken the time to learn our DNA and our values, and we can count on them to craft each project beautifully. They strengthen our identity and further our mission.

Sarah Edkins LienDirector of Communications, Rockefeller Brothers Fund
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