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Visual Identity: John Apel Jewelry

Brand Identity System  

Brand Logomark

Brand Logomark

For John Apel Jewelry, a jewelry designer who specializes in creating nature-inspired handcrafted pieces, On Design devised a unique interlocking logotype approach using the "J" and "A" from the designer's initials. We went on to apply the new brand identity system to company letterheads, authenticity certificate, invoices, envelopes, and retail wrapping paper.

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